This was one of our favourite projects to work on. Our client came to us wanting to create a unique boutique eye glass shop that was to be high-concept and high-design…just what we like! The concept was old school, vintage, attention to detail service. Together we created many pieces to help convey that feeling and develop the brand. Everything was considered, from how the print pieces were printed to how some of the signage was created (ie. hand-painted on the glass and brick). Easier methods could have been used for these items, but it would have taken away from the overall brand imapact. The final result is a cool location that delivers its brand message in style.