Clinician’s Choice develop clinically proven dental products and techniques and are the preference of leading clinicians worldwide. They had a badly dated logo and very inconsistent brand which was confusing their customers. A new corporate brand was designed that would bring together multiple sub-brands to present Clinician’s Choice as the top quality brand it is.
A clean new logo suite and brand guidelines were created along with many forms of packaging to bring consistency to the brand. This was no small feat! The brand was launched proudly and now represents the high quality of its products and company as any great brand should.