My client wanted to create a unique boutique eye glass shop experience that was to be high-concept and high-design. The idea was old school, vintage, attention to detail service. Many pieces were created to help convey that feeling and develop the brand.
Everything was considered, from how the print pieces were printed to how the signage was created (ie. hand-painted on the glass and brick). Easier methods could have been used, but that would have taken away from the overall brand impact. The final result is a cool location that delivers its brand message in style.