The Modern Eye Optometry shop in Calgary sells high-end eyeglasses not found in the usual mall outlets and wanted to ensure that their branding reflected the premium products they sell and service they provide. Many pieces were developed to work together and tell a consistent story to create a memorable brand experience for its clientele.
Since this retail location is kind of hidden out of plain view, they wanted to make sure that their branding really stood out and got noticed. And noticed they did! The launch has exceeded all expectations and goals they were hoping for.